Week 8 Readings

I think the key points to remember from this weeks readings were ......
That it is evident and clear that PR practitioners and students studying PR would most certainly benefit from Media Writing courses, PR courses and News writing courses.

. Writing is an essential tool and key element for PR skills
. There are regular practise assessments conducted to ensure that specified programs are maintained to teach and to help PR students to learn and achieve the skills and technical aspects of how to write well.
. There were several common complaints based on PR students and their writing skills most commonly to note was that of grammatical errors and that of paragraph structure and single sentencing.
.This type of writing technique must be very general concise and direct to be able to capture and hold the attention of your reader.
. Web style writing varies to that of Press Relaease writing.
. There is a high need and urgent attention needed to be made to be devoted to client focused writing assignments rather than media - focused assignments.
. The key skill of an efficent writer is to be able to adapt to a variety of writing tasks as versatility as we all know it is the key to success for a PR practitioner.


The readings made me think more about PR theory/practice in that.......
When starting off in the beginning as a PR practitioner it is significant to note that they do not have the writing skills and capability that is required of them when first entering the work place for their jobs. It is highly substantial and important for universities and educational associations and services to provide more quality writing courses and programs and integrate them within the course to allow PR practitioners to develop a more thorough knowledge thus understanding to write more effectivley and sufficently. Students need to be able to write Press Releases along with Feature Articles and for the Web and for Clients. It is also interesting to learn that client based writing is in fact becoming more important and developing rapidly in Public Relations.