Week 4 Readings

I think the key points to remember for this weeks readings were.....
the vast array of Public Relations roles and sectors of work in this particualr environment. There are numerous common roles of a Public Relations practitioner and these can vary according to the type or organization one works for and there role in the public Relations world. Some of the most common Public Relations jobs are listed below:-

. marketing and Communications assistant
. Account manager
. Communications consultant
. Media and communications manager
. PR consultant
. Core values and corporate communications manager
. Marketing communications manager
. National sales and marketing manager
. Communications director
. Marketing manager
. Assistant director, media and public relations
. Media adviser
. Managing director/ owner
. Executive director, charitable foundation
. Owner/ sole operator.


As one can see there are several different areas one can go into in the public Relations industry. Public Relations jobs when put on a scale are very different from beginners level to executive management positions, these particular jobs varie dramatically as the work is more diverse. there are many avenues and specialties one can venture into that is the amazing thing ab out public Relations jobs they are so diverse and there is a great exceptional variety to depict upon.


The readings made me think more about Public Relations theory/practice in that ....
Public Relations jobs ae not as glamourous as they may seem at first, its not all about drinking fine champagne,attending cocktail parties and fine dining unfortunatley. There is more than meets the eye, Public Relations jobs are all about making sure thaqt you as an individual end up in a kick - ass job you love.It's about seeking opportunities and rising to challenges. It's important that you don't end up in someone elses life and you pick the particular area of interest your interested in. Some practitioners spend years in a particular field of public Relations and work to move themselves up the ladder whilst others swap and change.It's sognificant that you find somewhere to work that you like and that you can work with you own personal philosophy and reach your individual objectives as well as fulfilling the group or corporate goals. PR practitioners look for the wow factors, they hit the right targets,they get their teeth into issues,they work to tight deadlines and most importantly they think outside the box.