Additional Reading:- Public Relations Research 'At The Crossroads' By Karla.K.Gower

I think the key points to remember from this reading were.....
How Gower aimed to touch on the two-way Symmetrical communication model and how it is highly significant in its appropriation to that of the study of Public Relations.It has been proven that infact this model is without a doubt the most popular form of a communication model and also for that of Public Relations practitioners. The two- way symmetrical communications model is defined as being the 'excellence' model and this is due to its huge based popularity. Although, being the top and most sufficient model it has been known that all various types of public Relations models have infact been used at some time or ruther.Public Relations as one can see has clearly come to that of a crossroads.

This theory has made me think more about public relations theory/practise in that....
As mentioned above Public Relations has come to a crossroads and i believe that in my personal view of this that Public Relations has become highly informative and perceived by different critisisms from critical cultural theorists,postmodernists and that of International scholars.It is a very engaging and interesting model and theory layed out by Gower.